I have a confession to make. Okay, literally everyone who knows me at all knows this but: I’m super lazy. 99% of the time this is not a good thing. But it has made me more efficient in a lot of ways. Just so I have more time to watch Veep or Grace & Frankie. Or anything else that doesn’t take any effort.
Recently I have been taking steps to streamline my blog workflow. One thing I have done is implement a blog photo template. I have done this for a couple of reasons. The first being: it saves so much time and effort. I can use that time to watch an episode of Chopped. The second reason I did it was because I realized how important it was that my photos all had the same look; that they are all on brand. And that was something I was really struggling with. Now that I have implemented this step into my blogging process I have also realized that it really helps my social media as well because it’s already sized correctly for Pinterest and it already has my logo on every single picture.
Here are the steps you should take to create a blog photo template:
1) Pick a size
I started out this blog only doing horizontal images. But then I realized that was creating more work for me because I’d have to make one feature image and one image for Pinterest. You will need to decide what size you want for your blog.
2) Create a photo file that size
Whether it’s Photoshop, which is what I use, or PicMonkey or Canva, create a file in whichever size you’ve chosen. (I use the Pinterest size.) Save it with your other blog files. I recommend creating a sort of blog identity vault that has your logo, colors, fonts, etc. Then you’ll always know where your blog related files are.
3) Add a design element
I always have a light pink transparent square layer that I can put any image under and any text on top. The freebie has a bright pink triangle. You can literally do anything, but I would suggest using something that will make the title easy to use if you’re using photos or something that is unique and eye catching. By adding this element, all of your blog images will be cohesive with very little effort.
4) Add filler text
You’ll replace this filler text with your title. Use your chosen fonts in line with your blog brand and title away. I have two fonts that I always use on my feature images and it’s so much easier to set titles when the fonts are already in place.
5) Add your logo
When you’re sharing your photos across all social media platforms, having your logo is an enormous help. People sometimes are awful and steal your images and don’t link back to your content. This way, at least viewers will know where the image came from. I always forgot to add my logo to things. But not since I’ve started using a template.
You are now set to create infinite amounts of blog photos. You can fill the background with a plain color, your most recent photo, or a pattern. The possibilities are endless. This is just a jumping off point. You can make a template for every type of image you use. Or one for each social media platform. Go forth and create a beautiful blog photo template (or four).
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Send me all of your photo templates and let me know if you need help!
|| the chaotic creative